Programs helping Black businesses are ‘next frontier’ in growing DEI backlash

For almost 20 years, National Black Business Month in August has served as a way to celebrate and put a spotlight on Black-owned businesses.

That increased attention has led to initiatives — such as the 15 Percent Pledge, Path to 15-55 Initiative and Buy Black 30 Challenge — that have helped bring in billions of dollars in revenue for Black businesses and put them on the average consumer’s radar, said Tiffiany Howard, an associate professor in the political science department at University of Nevada, Las Vegas.

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